Stories passed down in Pawleys Island tell of a rare shell, only found on Pawleys Island. Carried ashore by ancient tides, these special shells are said to bring luck, love, and new blessings. Others believe it is a sign or a message from a loved one who has passed. Now the legend lives on with you.

The store’s original owner, John Henry Whitmire, was the first to create an original design based on the Pawleys Island Shell. It quickly became the store’s iconic design.